Keyword Analysis
Identify the most relevant and high-traffic keywords for your business to ensure your content reaches the right audience.
Search Engine Results Page (SERP) Analysis
Analyze the SERP landscape to understand your competition and find opportunities for ranking improvements.
How To Write The Best Performing Content
Learn effective strategies for crafting engaging and valuable content that resonates with your audience and drives organic traffic.
How To Optimize Your Content For Maximum Results
Implement on-page SEO techniques to enhance your content’s visibility and performance in search engine rankings.
Promote Your Content For Visibility
Discover methods to effectively promote your content across various channels, increasing its reach and visibility to your target audience.
“Search Engine Results Page (SERP) Analysis”
- “We need to focus on whether the keyword is one we can complete with(we just did this in keyword analysis.”
- “We need to do SERP Analysis so that the keyword we are trying to rank for matches the searcher’s intent in whatever content we are creating.”
- For example: “Jobs”
- “Google will show Linkedin, ziprecruiter as they determined the searcher’s intention is to find jobs.”
“4 main type of intent”
- “Informational Intent”
“Looking for info on something, example: info, how to, best way to, why, example: “Who is Michael Jordan’s?” “Dodgers stadium directions,Obama, basketball scores.” - “Navigational Intent”
- “Search for specific website like Facebook and they want Google to take them there. Example: Facebook, Lakers, JobPrepped.”
- “Transactional Intent”
- “Searching with intent to buy,example: buy, discount, deal, product names.” “Example: buy Samsung TV, roomba coupon, bedroom furniture cheap.”
- “Commercial Investigation”
- “Still doing research but they want to buy soon
- What vacuum would be best?” “Example: best bed sheets, Nintendo switch vs ps4, octulus review, top restaurant in L.A”
“Match Content format”
“You want the same type of format in order to match searcher’s intent”
Most common are
- “How to guides”
- “List posts”
- “Step by step tutorials”
- “Checklists”
- “Case studies”
- “Roundup”
- “Reviews”
- “Comparison”