“Retargeting Paid Ads (PPC) are an extremely important part of any
company’s digital marketing success because these allow you to get back
in front of interested people over and over again.”

“And, getting back in front of interested people is very important as
there’s a lot of distractions online making it easy for your company to be
forgotten. So, retargeting ads are incredibly important to make sure that
you are not forgotten.“

“But, you don’t want to just retarget everyone equally as you want to be
efficient with your money. So, instead prioritize those that have shown
the most purchasing intent based on the actions they have taken on
your website and with your company as these are the most likely people
to convert into customers.”